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Azibo
As a Senior Product Designer
Overview
As the lead designer, I helped start the project from 0 - 1. The designs started from scratch, and as we moved forward, the app and team grew to match the demand.
0 to 1
This app was built from 0 to 1 from the ground up. This involved working with the CEO, product managers, and a small team of 12 to get the product up and running.
From Ground Zero
I helped Azibo grow from just a simple dashboard, to a fully built product. This included wearing many hats to get to where we wanted to be at such a small startup
Understand Both Users
First, the user would identify where to find their existing reports. This could be a 10K or 10Q file.
Use an existing link the the public website to start importing information into FloQast.
Review the data one more time before adding all tags into a library on the FloQast system.
Quick Delivery, Quicker Pivot
Working in a quick agile environment requires quick testing, and faster iterations.
Jump On The Next Opportunity
When designing from 0-1, we don't always design from testing results. We also design for opportunities.
A more detailed journey available upon request.
© Ruttapon Ritprasert 2025
randyrits@gmail.com
408-794-8256